‘Breathless Ballad Challenge’ Welcomes Would-be Songwriters

‘Breathless Ballad Challenge’ Welcomes Would-be Songwriters
4.5
(2)

Former New York Yankees center fielder and Latin Grammy nominee Bernie Williams is helping to raise awareness of idiopathic pulmonary fibrosis (IPF), the disease took his father’s life, as part of Boehringer Ingelheim’s national Breathless Ballad Challenge.

The campaign aims to educate and empower people who have, or suspect they may have, IPF.

Williams wrote an instrumental piece “Para Don Berna” to honor Bernabé Williams memory, and others with IPF. In the challenge, he is asking people to submit lyrics for his piece. No songwriting experience is required.

The deadline for submissions is Sept. 1, and lyrics must be sent using the provided submission form.

The winning lyrics will be announced live Oct. 15 on Facebook @berniewilliamsofficial and @BoehringerUS, on Instagram @berniewilliamsofficial and @boehringerus, and on Twitter @bw51official and @boehringerus.

All lyrics must be inspired by a personal hero or someone for whom a participant is grateful. After submission, contestants will also be able to send a video of themselves, or someone they know, singing the lyrics to Williams’ track. Submissions, however, will be judged solely on lyrics and not on video performances.

Contestants must be at least 18 years old and agree to grant Boehringer royalty-free license to use their name and other biographical information in connection with promotion of the song or its lyrics.

“The song is inspired by the gratitude that I feel for my dad — the person who sparked my lifelong passions and who will forever be my hero,” Williams said in a press release.

As a child, Williams remembers often falling asleep to his father’s guitar strumming. One day, he summoned the courage to ask for a lesson. From that day forward, their love of music helped to bond them even closer.

IPF is the most common form of interstitial lung disease, and it affects 13 to 20 of every 100,000 individuals globally. Williams’ father died of complications of the disease in 2001.

Boehringer’s Breathless campaign is aimed at getting those who think they may have IPF to seek early diagnosis and treatment, and to offer hope to patients and families.

“When I was first diagnosed with IPF, I’d never heard of it,” said an IPF patient by the name of Connie on the Breathless webpage. “I went home and looked it up online, but there wasn’t much out there — no one seemed to know much about it. I felt like I was on my own.”

Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
Total Posts: 110
Patrícia holds her PhD in Medical Microbiology and Infectious Diseases from the Leiden University Medical Center in Leiden, The Netherlands. She has studied Applied Biology at Universidade do Minho and was a postdoctoral research fellow at Instituto de Medicina Molecular in Lisbon, Portugal. Her work has been focused on molecular genetic traits of infectious agents such as viruses and parasites.
×
Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
Latest Posts
  • PF Awareness Month
  • COVID Bootcamp
  • Breathless Balad Challenge

How useful was this post?

Click on a star to rate it!

Average rating 4.5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?