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Boehringer Ingelheim and Minor League Baseball to Partner on Raising Awareness of IPF
Boehringer Ingelheim’s signature Breathless Campaign will collaborate with Minor League Baseball this season to raise awareness of idiopathic pulmonary fibrosis (IPF).
The baseball league has named Boehringer Ingelheim an official IPF awareness partner. In this role, the company will work to educate the league’s fan base about IPF, its symptoms, treatment, and the importance of an early diagnosis.
It will bring the campaign to 75 Breathless Blowout game days at 15 minor league ballparks nationwide. To help raise awareness of breathlessness, fans will be given gum and encouraged to blow bubble gum bubbles during the games. Boehringer Ingelheim will have stands with IPF information throughout the stadiums.
Bernie Williams, the New York Yankees legend and musician, will be at some events.
Read more about this here: “Boehringer Ingelheim and Minor League Baseball to Partner on Raising Awareness of IPF“
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